Cookie Policy

This Cookie Policy explains how Wiio (“Wiio,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our website or interact with our online services.

This policy explains what cookies are, how we use them, the types of cookies we use, and how you can manage your cookie preferences.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They allow websites to recognize your device, remember your preferences, understand how visitors use the website, and improve website functionality and performance.

We may also use similar technologies, such as pixels, tags, and scripts, for analytics, advertising, and other purposes.

2. How We Use Cookies

Wiio uses cookies and similar technologies to:

• Keep our website secure and functioning properly
• Remember your preferences and settings
• Understand how visitors use our website
• Measure website performance and improve user experience
• Analyze website traffic and user interactions
• Measure advertising and campaign performance
• Understand how users interact with our marketing
• Support relevant advertising where applicable
• Detect and prevent fraudulent or unauthorized activity

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They support essential features such as security, navigation, session management, and basic functionality.

Because these cookies are necessary for the operation of the website, they generally cannot be disabled through our cookie preference controls.

Functional Cookies

Functional cookies allow the website to remember choices you make, such as language preferences and other settings, and provide a more personalized experience.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. We use this information to measure traffic, identify usage patterns, improve our content, and optimize the overall user experience.

Wiio uses Google Analytics 4 (GA4) and Microsoft Clarity for analytics and website behavior analysis.

Marketing Cookies

Marketing cookies and similar technologies help us measure advertising performance, understand campaign effectiveness, and, where applicable, provide more relevant advertising.

Wiio may use Meta Pixel and Google Ads technologies for advertising measurement, conversion tracking, and campaign optimization.

4. Third-Party Services

Some cookies and similar technologies on our website may be provided by third-party service providers.

These providers may process information collected through their technologies in accordance with their own privacy policies and terms.

The third-party services we may use include:

Google Analytics 4

We use Google Analytics 4 to understand website traffic, user interactions, and website performance.

Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our website through tools such as session analysis and heatmaps. This helps us identify usability issues and improve the website experience.

Meta Pixel

We may use Meta Pixel to measure advertising performance, understand conversions, and evaluate the effectiveness of campaigns on Meta platforms.

Google Ads

We may use Google Ads technologies to measure advertising performance, track conversions, and understand the effectiveness of our advertising campaigns.

5. Cookie Consent and Your Choices

When you first visit our website, you may be presented with a cookie consent banner that allows you to manage your preferences.

Depending on the cookies and technologies used, you may be able to:

• Accept All — Allow all optional cookies.
• Reject Optional — Reject non-essential cookies.
• Manage Preferences — Choose which categories of optional cookies you allow.

Essential cookies will remain active where they are required for the website to function.

You can change your cookie preferences at any time through our cookie preference settings.

6. Managing Cookies Through Your Browser

You can also control or delete cookies through your web browser settings.

Most browsers allow you to:

• View cookies stored on your device
• Delete existing cookies
• Block cookies
• Block third-party cookies
• Receive a notification before cookies are stored

Please note that disabling certain cookies may affect the functionality or performance of our website.

7. How Long Cookies Remain on Your Device

Some cookies are session cookies, which are deleted when you close your browser.

Other cookies are persistent cookies, which remain on your device for a specified period or until you delete them.

The duration of individual cookies may vary depending on the service provider and the purpose of the cookie.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, services, technologies, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.