About Us – Wiio

ABOUT US

Growing Global Ecommerce, Together

Wiio helps dropshipping businesses operate more efficiently and scale with confidence through practical, end-to-end support.

Product Sourcing & Quality Control

Warehousing & Order Fulfillment

Payments & Automation

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WHAT Wiio IS

One Connected Platform for Ecommerce Operations

Wiio is not

A supplier marketplace

A dropshipping course or coaching program

A product directory

A standalone software tool

Wiio is

An ecommerce operations platform

A product sourcing and fulfillment partner

A supplier management solution

A platform connecting sourcing, fulfillment, payments, and automation

Built for growing ecommerce businesses

BRAND STORY

Ten Years of Building Ecommerce Infrastructure

2015–2016

Foundation

Wiio was founded in July 2015 by a four-person team in a 25-square-meter office, driven by a commitment to serving cross-border ecommerce sellers.

Originally operating as Sumai, the company later adopted the simpler and more globally recognizable Wiio brand.

In 2016, dropshipping became Wiio’s core business direction.

2017–2019

Building the operational foundation

As demand grew, Wiio strengthened the infrastructure, systems, and teams supporting its international business.

Expanded its office space to 2,500 m²
Launched a self-developed ERP system
Introduced a structured after-sales system
Established a warehouse in Shenzhen
Participated in overseas exhibitions and the Canton Fair
Strengthened its marketing and IT teams

Wiio grew beyond basic fulfillment, developing stronger capabilities in systems, branding, and long-term customer service.

2020–2021

Expansion into Brazil

In 2020, Wiio entered Brazil and established its first overseas warehouse in São Paulo, bringing warehousing and delivery closer to the local market.

Its full-chain capabilities expanded across:

Product selection and order processing
Warehousing, fulfillment, and logistics
Delivery and after-sales support

By 2021, Wiio had reached:

300 team members
More than RMB 400 million in annual revenue
A comprehensive service model for global sellers

2022–2024

Automation and infrastructure growth

Wiio continued investing in warehousing, automation, and fulfillment infrastructure.

Key developments included:

Expanding warehouse space from 12,000 m² to over 25,000 m²
Launching a semi-automated warehouse in Dongguan
Upgrading warehouse automation in Hangzhou
Improving processing efficiency and delivery reliability
Advancing localization and brand-building capabilities

These developments strengthened Wiio’s supply chain and laid the foundation for localized payment services.

2025–Present

From fulfillment provider to global service platform

After a decade of growth, Wiio has evolved into a global integrated ecommerce service platform.

Its capabilities include:

Product selection and supply chain support
Warehousing, logistics, and fulfillment
Localized payments through Wiio Payment
Automated warehouse and order management
Brand growth, dynamic product selection, and AI video services

Today, Wiio operates 18 global warehousing bases across major dropshipping markets, with local delivery available in as fast as 2–4 days.

Wiio helps global sellers operate more efficiently, scale with confidence, and build stronger brands.

Our Team

Meet the Leadership Team Behind Wiio

Management

Sales Center

Operations Center

Sam Zheng

Boss

Anne Xu

CEO

Michael Diao

Vice President

Eric Wang

European and American Sales Director

Sunny Jiang

Marketing Director

Jasmine Wang

Brazilian Sales Director

Mia Chen

Latin America Sales Director

Kurtis Chen

Multimedia Manager

Fei Fei Wang

Director of Procurement

XueFeng Huang

Finance Manager

HengGui Wei

Financial Assistant Manager

Youwei Liao

Director of Technology

Hiram Dou

Warehousing & QC Manager

Andrew Liang

Logistics Assistant Manager

Yueyin Shen

Warehousing & QC Manager

Operational Scale

Infrastructure Built to Support Ecommerce Growth

Wiio supports ecommerce businesses with connected sourcing, fulfillment, supplier management, and operational infrastructure designed to scale as your business grows.

120M+

Orders Delivered

30+

Logistics Partners

655,000+

Customers Served

Global Warehouse Locations

79,000+

Daily Shipment Capacity

10,000+

Vetted Suppliers

Scale your ecommerce business with infrastructure built for sourcing, fulfillment, and long term operational growth.

WHAT DRIVES US

Our Mission, Vision & Values

Mission

To provide better end-to-end solutions for global cross-border ecommerce businesses—covering product selection, payments, warehousing, logistics, after-sales support, and brand growth.

Vision

To become an evergreen enterprise that creates lasting value and helps customers, employees, and partners grow together.

Mission

To provide better end-to-end solutions for global cross-border ecommerce businesses—covering product selection, payments, warehousing, logistics, after-sales support, and brand growth.

Vision

To become an evergreen enterprise that creates lasting value and helps customers, employees, and partners grow together.

Core Values

Customer First

We serve every customer with passion, professionalism, and genuine care.

Pragmatic and Efficient

We focus on practical solutions and execute every detail with speed and reliability.

Results-Oriented and Innovative

We continuously turn innovation into practical results that help customers grow.

Long-Term Partnership

We build lasting partnerships that help customers grow their capabilities, confidence, and businesses.

GLOBAL INFRASTRUCTURE

Built for Scalable Global Fulfillment

Wiio combines global warehouses, automated fulfillment, intelligent order routing, and connected ecommerce operations to help businesses scale faster with reliable worldwide delivery.

132M+

Orders Fulfilled

79,000+

Daily Shipments

Global Warehouses

FAQ

Frequently Asked Questions About Wiio

What is Wiio?

Wiio is an ecommerce operations platform that helps businesses manage product sourcing, supplier management, quality control, fulfillment, warehouse operations, payments, and ecommerce automation through one connected platform.

What does Wiio do?

Wiio brings together product sourcing, supplier management, inventory, fulfillment, shipping, warehouse operations, payments, and store integrations, helping ecommerce businesses manage day-to-day operations from one platform.

Where is Wiio headquartered?

Wiio supports ecommerce businesses through its sourcing, fulfillment, and operational network. Teams and infrastructure are located across multiple regions to support suppliers, partners, and ecommerce businesses.

How long has Wiio been operating?

Wiio has been supporting ecommerce businesses with sourcing, fulfillment, and operational services for more than a decade.

What makes Wiio different from other ecommerce platforms?

Wiio combines product sourcing, supplier management, quality control, warehouse operations, fulfillment, payments, and ecommerce automation into one connected platform, helping businesses manage more of their ecommerce operations in one place.

How many ecommerce businesses use Wiio?

Wiio has supported more than 655,000 customers and facilitated over 120 million orders through its ecommerce operations platform.

Which countries does Wiio support?

Wiio works with ecommerce businesses selling in multiple international markets through its supplier network, warehouse operations, fulfillment services, shipping solutions, and payment infrastructure. Available services may vary depending on your market, product, and selected solution.

Does Wiio work with verified suppliers and manufacturers?

Yes. Wiio works with a network of verified suppliers and manufacturers across a wide range of product categories to support product sourcing, fulfillment, private label, and ecommerce operations.

Can Wiio support both new and established ecommerce businesses?

Yes. Businesses at different stages can use Wiio. New sellers can start with the free plan and AI-assisted support, while growing businesses can access additional services such as Dedicated Agents, bulk sourcing, private label, and global fulfillment as their operational needs evolve.

How do I get started with Wiio?

Create a free Wiio account, connect your ecommerce store, and start sourcing products through the platform. You can explore Wiio’s sourcing and ecommerce operations tools without providing a credit card.

SCALE YOUR BRAND WITH Wiio

Build Your Next Stage of Ecommerce Growth with Wiio

From product sourcing and supplier management to warehousing, fulfillment, payments, and automation, Wiio brings together the infrastructure that helps ecommerce businesses operate more efficiently, expand into new markets, and build sustainable long term growth. Whether you're launching your first store or managing a global brand, we're here to support every stage of your ecommerce journey.

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Foundation

Building the operational foundation

Expansion into Brazil

Automation and infrastructure growth

From fulfillment provider to global service platform

Wiio Dropship

Others

Who's it for

Solutions